Media Planning & Buying
Strategic media planning and buying across all major UK TV channels. We negotiate the best rates and optimal airtime slots to maximise your campaign's reach and ROI.
Tagline: Alpha DRTV The UK's most experienced DRTV specialists
We don't just buy
media. We build
brands.
When it comes to Direct Response television, no one has been doing it longer, and no one does it better. A partner, not a supplier — we work with you, not just for you.
- 30+Years Exp.
- UKExperts
- GlobalReach
300 +Channels
TRUSTTV is the most trusted ad channel
84%Of all TV ads we see daily are on linear TV
Our work
See our DRTV creative work — it sells itself.
What we do
Our Bespoke Services
Creative Production
From concept to broadcast-ready DRTV creative. Scripting, casting, shooting and post-production tuned for direct response performance.
Campaign Analytics
Real-time campaign tracking with granular spot-level attribution. We measure ROAS, CPA and incremental lift, and iterate weekly.
Brand Response TV
Hybrid strategy that balances brand-building with measurable response. Build long-term equity while hitting short-term sales targets.
More ways we help
Additional Services
International Sales Representation
We represent international DRTV inventory and brands into the UK market — and place UK brands abroad.
Global Network of Media Partners
Trusted partner relationships across Europe, North America, APAC and the Middle East.
Global Live TV Shopping Specialists
Expert placement and strategy for live TV shopping channels worldwide, maximising real-time conversions.
Printed Media Specialists
Press inserts, national press and direct mail — fully integrated with TV campaigns for unified attribution.
Proven results
From £5K test, to £10M+ in TV-driven revenue.
Real numbers from real brands. Every campaign owner-led, every result measurable.
Online Glasses Brand
Media Buying & Creative Production
No1
From zero TV presence to the UK's largest DRTV glasses brand
New to TV Beauty Brand
Full-Service DRTV Campaign
£10M
Full Script to screen service - scaled from £5k UK only to £230k monthly spend in 18 months & distribution in over 14 countries
No! No! Hair Removal
Creative Strategy & Media Buying
x5
Took lapsed TV-brand and successfully relaunched with profitable sales increase across website, Amazon and Retail.
Kitchen Gadget Innovation
DRTV Rebrand & Scale
x6.5
Scaled from £5k test achieving ROAS of 6.5. to £60k per month within the first 3-months of advertising
More client success stories
Our TV partners
Connected to every major UK saleshouse.
We work closely with all the main UK saleshouses to ensure every campaign is fully optimised for reach, cost-efficiency and performance.
30+ years at the frontline
Pioneers of Performance-Driven Advertising.
Mike de Vere and Ed Tomlinson have shaped UK DRTV for over thirty years. They were among the first to pioneer true performance-driven TV advertising in the UK, and their experience has powered hundreds of brands from early-stage tests to Global Brands. We've helped brands transform from ambitious newcomers into household names. Your growth story could be next.
Unmatched DRTV Experience
Decades of hands-on experience, not theory, not a graduate trainee. We've been at the sharp end of direct response since the very beginning.
A Proven Growth Engine
We've built some of the UK's biggest TV-driven success stories. From first test to global scale, we know exactly how to make TV your most profitable channel.
Every Pound Accountable
Precision media buying — every pound accountable, every spot optimised. We turn media data into profitable growth.
If you want TV that performs
Your growth story could be next.
A partner, not a supplier — we work with you, not just for you. We've helped brands transform from ambitious newcomers into household names. What can DRTV offer your brand or service? For a FREE assessment of your brand or service's suitability for DRTV get in touch now!
Direct line
+44 7768 255 676
+44 208 876 3195